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Audience Engagement Manager

October 1, 2019


Develop and drive Crosscut’s engagement strategies across digital platforms, including expanding and deepening our relationship with our audience. Support organizational efforts to expand our reach across the Pacific Northwest, foster and drive civic engagement, and inspire a smarter world. 

Key Job Responsibilities

I. Manage 

  1. Develop and operate Crosscut’s innovative audience engagement and growth strategy for our nonprofit public media newsroom
  2. Manage and oversee team of two AE staffers -- Digital Editor and Audience Engagement Editor
  3. Work with editors and reporters to create engagement plans and strategies to increase reach and impact for major projects and ongoing reportage
  4. Be an advocate in the newsroom for audience engagement and continuing research into who our audience is, who we’re reaching and who we’re missing
  5. Analyze post results and rapidly make adjustments to ensure success
  6. Lead the Audience Engagement team to ensure all brand needs are met by scheduling the team to provide excellent service and responding to tweets, Facebook messages and comments in a timely manner, including during evenings and weekends
  7. Ensure all posts meet brand and quality standards

II. Coordinate and Administer 

  1. Coordinate social media messaging across departments and communicate scheduling and priorities with the wider team and organization
  2. Monitor, newsletters, social media, email analytics and reader feedback to provide regular reports to editors and the executive teams
  3. Track social media expenses in partnership with Executive Leadership. Demonstrate ROI on initiatives.
  4. Develop and maintain communities related to and affected by Crosscut’s reporting to cultivate a more engaged audience for Crosscut’s work, and help bring in new sources and story ideas
  5. Work directly with editorial leadership to inform Crosscut editorial strategy, based on website performance, social, third-party platforms, reader feedback and other audience insights
  6. Liaise closely with Marketing & Communications department to ensure cohesion and sync across all public-facing digital channels
  7. Plan Audience Engagement ahead of company events to ensure proper coverage

III. Innovate 

  1. Follow social media trends, test innovative ideas, explore new platforms and implement best practices
  2. Helps to bring a level of urgency and influence across organization regarding emerging technologies as tools to amplify stories, enhance engagement and drive conversion
  3. Other duties, responsibilities and activities may change or be assigned at any time with or without notice


  1. Bachelor’s Degree in Journalism, Communication or related field, or equivalent experience, required
  2. 5 years of experience managing social media accounts, preferably for a news organization
  3. 2-3 years of experience managing a team required
  4. Strong news judgment and a deep interest in the news
  5. Prior experience using social media for philanthropy preferred
  6. Ability to manage short and long-term projects in an environment with shifting deadlines
  7. Strong project management experience, organizational skills and accountability required
  8. Deep knowledge of social media, SEO, website and email analytics using tools like, Google Analytics, CrowdTangle and Hearken
  9. Strong collaboration + communication skills and embrace of industry tools including Slack, Trello and Google
  10. Excellent written and verbal communication skills required
  11. Knowledge of AP style, impeccable grammar and copy editing skills
  12. Experience creating audio, video and visual content for social is preferred


1. Ability to work some evenings, weekends and holidays as needed

2. Ability to regularly type on a keyboard

3. Ability to view data on a computer screen for long periods of time

Cascade Public Media is committed to building a team that represents a diversity of thought, experience and personal background.

About the Department


Our Diversity Commitment

We are committed to building a team that represents a diversity of thought, experience and personal background. Read our complete diversity commitment statement here.