Cascade Public Media Brand Resources

Brand Style Guide

Please refer to this document for complete instructions on how to correctly apply Cascade Public Media brand assets.

Colors

Logo Colors

 
Black
RGB:
0, 0, 0
Hex:
000000
CMYK:
0, 0, 0, 100
Pantone:
6 C
 
White
RGB:
255, 255, 255
Hex:
ffffff
CMYK:
0, 0, 0, 0
Pantone:
000 C
 
Puget Blue
RGB:
23, 44, 59
Hex:
172c3b
CMYK:
89, 69, 51, 50
Pantone:
303
 
Lake Blue
RGB:
99, 201, 215
Hex:
60c9d6
CMYK:
56, 0, 16, 0
Pantone:
3105
 
Rocky Green
RGB:
195, 217, 58
Hex:
c3d93a
CMYK:
28, 0, 95, 0
Pantone:
382

Additional Brand Colors

 
Rainer Cherry
RGB:
250, 103, 75
Hex:
fa674b
CMYK:
0, 75, 72, 0
Pantone:
1645
 
Goldenrod
RGB:
244, 193, 67
Hex:
f4c143
CMYK:
4, 24, 85, 0
Pantone:
114

Typography

Cascade Public Media uses the Futura Std type family for the majority of applications.

The quick brown fox jumps over the lazy dog.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789!@#$%^&*()_=+

Logos

Default CPM Logo

This is the preferred usage of the Cascade Public Media logo. Used in majority of circumstances.

With tag-line

For use in selected pieces. Consult contacts listed at the end of CPM Brand Guidelines document for usage guidelines.

Brand family lockup

Rarely used. Consult contacts listed at the end of CPM Brand Guidelines document for usage guidelines.

“Service of” block

Used to promote connection to CPM at larger sizes (See Minimum Logo Sizes page of CPM Brand Guidelines). At smaller sizes, “A service of Cascade Public Media” should appear in text on the same piece.

“Service of” text

Used to promote connection to CPM at larger sizes (See Minimum Logo Sizes page of CPM Brand Guidelines). At smaller sizes, “A service of Cascade Public Media” should appear in text on the same piece.

Cascade Public Media Mark

Used primarily for social media and online icon usage.