KCTS 9 Brand Resources

Brand Style Guide

Please refer to this document for complete instructions on how to correctly apply KCTS 9 brand assets.

Colors

Logo Colors

 
Rocky Green
RGB:
195, 217, 58
Hex:
c3d93a
CMYK:
28, 0, 95, 0
Pantone:
382
 
White
RGB:
255, 255, 255
Hex:
ffffff
CMYK:
0, 0, 0, 0
Pantone:
000 C
 
Black
RGB:
0, 0, 0
Hex:
000000
CMYK:
0, 0, 0, 100
Pantone:
6 C

Additional Brand Colors

 
Puget Blue
RGB:
23, 44, 59
Hex:
172c3b
CMYK:
89, 69, 51, 50
Pantone:
303
 
Rainier Cherry
RGB:
250, 103, 75
Hex:
fa674b
CMYK:
0, 75, 72, 0
Pantone:
1645
 
Lake Blue
RGB:
99, 201, 215
Hex:
60c9d6
CMYK:
56, 0, 16, 0
Pantone:
3105
 
Goldenrod
RGB:
244, 193, 67
Hex:
f4c143
CMYK:
4, 24, 85, 0
Pantone:
114

Typography

KCTS 9 uses the Futura Std type family for the majority of applications.

The quick brown fox jumps over the lazy dog.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789!@#$%^&*()_=+

Logos

Default Logo

This is the preferred usage of the KCTS 9 logo. Used in majority of circumstances.

With CPM lockup

Used to promote connection to CPM at larger sizes (See Minimum Logo Sizes page in KCTS 9 Brand Guidelines). At smaller sizes, “A service of Cascade Public Media” should appear in text on the same piece.

With tag-line

For use in selected pieces. Consult contacts listed at the end of the KCTS Brand Guidelines document for usage guidelines.

KCTS9.org logo

Used in place of typed URL on marketing materials when appropriate.

Crosscut lockup

Used for stationery, internal communication documents, and community events.

KCTS 9 Mark

Used primarily for social media and online icon usage.